Mom Facebook Groups Are Obsessed With HiPP & Holle — Here's Where to Buy European Organic Baby Formula in the U.S.

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If you’re an affluent mom with a Facebook account, chances are you’ve stumbled on a post in your feed from another mom inquiring about or extolling the virtues of European baby formulas HiPP and Holle. In fact, there are entire Facebook groups dedicated to parents who prefer these brands over the typical FDA-approved formulas offered stateside, and gather to discuss where to buy European organic baby formulas in the U.S.

You would think in 2023 it would be easy to place an order online and get your shipment, but since the U.S. has many FDA regulations when it comes to baby formula, it takes some strategizing to get it delivered to your doorstep. Even though European formula is not FDA-approved and technically illegal to buy in the U.S., that isn’t stopping mothers from seeking it out, regardless of the risks involved.

Ahead, learn more about the benefits, potential pitfalls and where to buy European organic baby formulas in the U.S.

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What’s the Difference Between U.S. and European Baby Formula?

American baby formulas are heavily regulated by the FDA and are required to contain a specific amount of vitamins (like iron and vitamin D) and nutrients rich in omega-3 fatty acids, like DHA (even though DHA is not required) in order to be sold on shelves. The FDA also regulates how manufacturers store the formula, how it’s packaged, and how it’s labeled. Unlike European formulas, however, the FDA also doesn’t make it mandatory for the top U.S. baby formulas to ban additives like corn syrup or guar gum (both artificial sweeteners you’ll find in the ingredient list of some popular American formulas). The FDA also doesn’t regulate organic certification, leaving consumers to rely on the manufacturer’s word that their product was produced without fertilizers or pesticides.

Now let’s take a look at European baby formulas. They are not regulated as heavily as America’s FDA but have similar guidelines regarding essential vitamins that need to be included. The European Union (EU) recently began mandating that higher levels of DHA needed to be added. It also bans corn syrup from being added to formula and certifies organic foods, which are both major reasons U.S. parents seek out European formulas. This likely furthers the perception that they’re “cleaner” and created with higher standards than their U.S. counterparts.

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